Consumer response to and choice of customized versus standardized systems
| Year of publication: |
2009
|
|---|---|
| Authors: | Bharadwaj, Neeraj ; Naylor, Rebecca Walker ; ter Hofstede, Frenkel |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 3, p. 216-228
|