Consumer response to authentic-language versus English-language menu labeling in ethnic dining
Sungwoo Choi, Stephanie Q. Liu, and Anna S. Mattila
| Year of publication: |
May 2018
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|---|---|
| Authors: | Choi, Sungwoo ; Liu, Qing ; Mattila, Anna S. |
| Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 59.2018, 2, p. 125-134
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| Subject: | ethnic dining | menu labeling | need for cognitive closure | consumer behavior | experimental design | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Gastronomie | Restaurant industry | Experiment | Warenkennzeichnung | Product labelling | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965517730314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865490