Consumer response to disclosures in digitally retouched advertisements
Nadine A. Schirmer, Manfred Schwaiger, Charles R. Taylor, and John P. Costello
| Year of publication: |
2018
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|---|---|
| Authors: | Schirmer, Nadine Andrea ; Schwaiger, Manfred ; Taylor, Charles Robert ; Costello, John P. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 131-141
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| Subject: | advertising | disclosures | digital retouching | body image | Photoshop | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Unternehmenspublizität | Corporate disclosure | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.16.188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016481