Consumer response to humor in advertising : a series of field studies using behavioral observation
Cliff Scott ; David M. Klein ; Jennings Bryant
| Year of publication: |
1990
|
|---|---|
| Authors: | Scott, Cliff |
| Other Persons: | Klein, David M. (contributor) ; Bryant, Jennings (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1990, 4, p. 498-501
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| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Humor | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098516