Consumer response to marketing channels : a demand-based approach
Peter Andersen, Fei L. Weisstein, and Lei Song
| Year of publication: |
2020
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|---|---|
| Authors: | Andersen, Peter ; Weisstein, Fei L. ; Song, Lei |
| Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 1, p. 43-59
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| Subject: | channel preference | channel satisfaction | customer loyalty | customer value co-creation | Marketing channel strategy | perceived channel value | Vertriebsweg | Distribution channel | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2019.1657736 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258186