Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Tohid Ghanbarpour, Easa Sahabeh, Anders Gustafsson
| Year of publication: |
2022
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|---|---|
| Authors: | Ghanbarpour, Tohid ; Sahabeh, Easa ; Gustafsson, Anders |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 10, p. 1853-1870
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| Subject: | online behavioral advertising | perceived ad complicity | perceived ad intrusiveness | social media advertising | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Personalisierung | Personalization | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465120