Consumer response to perceived value and generic advertising
Matthew J. Salois and Amber Reilly
| Year of publication: |
2014
|
|---|---|
| Authors: | Salois, Matthew J. ; Reilly, Amber |
| Published in: |
Agricultural and resource economics review : ARER. - Newark, Del., ISSN 1068-2805, ZDB-ID 1199925-1. - Vol. 43.2014, 1, p. 17-30
|
| Subject: | consumption | generic advertising | marketing | perceived value | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366787