Consumer response to product form in technology-based industrie
Yann Truong, Richard R. Klink, Laurence Fort-Rioche and Gerard A. Athaide
| Year of publication: |
2014
|
|---|---|
| Authors: | Truong, Yann ; Klink, Richard R. ; Fort-Rioche, Laurence ; Athaide, Gerard A. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 4, p. 867-876
|
| Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Unterhaltungselektronik | Consumer electronics | Großbritannien | United Kingdom |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375861