Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
| Year of publication: |
2008
|
|---|---|
| Authors: | Rajagopal |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 10.2008, 1, p. 68-92
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Selbstbedienung | Self-service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003688424