Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Kusum L. Ailawadi; Karen Gedenk; Tobias Langer; Yu Ma; Scott A. Neslin
| Year of publication: |
2014
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|---|---|
| Authors: | Ailawadi, Kusum L. ; Gedenk, Karen ; Langer, Tobias ; Ma, Yu ; Neslin, Scott A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 94-106
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| Subject: | Uncertain rewards | Promotions | Conditional rebates | Consumer utility model | Risk aversion | Subjective probability | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risiko | Risk | Theorie | Theory | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Experiment | Nutzen | Utility | Erwartungsnutzen | Expected utility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010370699