Consumer responses to the depth and minimum claimed savings of "Scratch and Save (SAS)" promotionsThe financial support of the Social Sciences and Humanities Research Council of Canada for this study is gratefully acknowledged.
| Year of publication: |
2010
|
|---|---|
| Authors: | Choi, Sungchul ; Stanyer, Mike ; Kim, Moontae |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 8, p. 766-780
|