Consumer responses to conflict-management strategies on non-profit social media fan pages
Denitsa Dineva & Jan Breitsohl & Brian Garrod & Philip Megicks
| Year of publication: |
2020
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|---|---|
| Authors: | Dineva, Denitsa ; Breitsohl, Jan ; Garrod, Brian ; Megicks, Philip |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 52.2020, p. 118-136
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| Subject: | Conflict management | Customer misbehavior | Uncivil consumer-to-consumer communication | Social media fan pages | Non-profit organizations | Self and others benefits | Social Web | Social web | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012432766