Consumer responses to East-West writing system differences: A literature review and proposed agenda
| Year of publication: |
2010
|
|---|---|
| Authors: | Hernandez, Monica D. ; Minor, Michael S. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 27.2010, 5 (14.9.), p. 579-594
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