Consumer responses to functional, aesthetic and symbolic product design in online reviews
Marina Candi, Haeran Jae, Suzanne Makarem, Mayoor Mohan
| Year of publication: |
December 2017
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|---|---|
| Authors: | Candi, Marina ; Jae, Haeran ; Makarem, Suzanne ; Mohan, Mayoor |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 31-39
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| Subject: | Product design | Functional design | Aesthetic design | Symbolic design | Online reviews | Product involvement | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771571