Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Saman Khajehzadeh; Harmen Oppewal; Dewi Tojib
| Year of publication: |
2014
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|---|---|
| Authors: | Khajehzadeh, Saman ; Oppewal, Harmen ; Tojib, Dewi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2447-2455
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| Subject: | Shopping motivation | Regulatory focus | Regulatory fit | Product type | Temporal needs | Mobile coupon redemption | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Regulierung | Regulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402772