Consumer responses to offline and online low price signals: The role of cognitive elaboration
| Year of publication: |
2009
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|---|---|
| Authors: | Dutta, Sujay ; Bhowmick, Sandeep |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 6, p. 629-635
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