Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Year of publication: |
2010
|
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Authors: | Choi, Sungchul ; Stanyer, Mike ; Kim, Moontae |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 8, p. 766-779
|
Subject: | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Audioprodukt | Home audio product | USA | United States |
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