Consumer responses to variety in product bundles : the moderating role of evaluation mode
Xia Wang; Luping Sun; Hean Tat Keh
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Xia ; Sun, Luping ; Keh, Hean Tat |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 335-342
|
| Subject: | Variety | Product bundles | Evaluation mode | Satiation | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010223401