Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Sanjay Putrevu
| Year of publication: |
2008
|
|---|---|
| Authors: | Putrevu, Sanjay |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 2, p. 57-69
|
| Subject: | Werbung | Advertising | Sexualität | Sexuality | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Geschlechterforschung | Gender studies | Schätzung | Estimation |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732320