Consumer responses toward symmetric versus asymmetric facial expression emojis
Ganga S. Urumutta Hewage, Yue Liu, Ze Wang, Huifang Mao
| Year of publication: |
2021
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|---|---|
| Authors: | Hewage, Ganga S. Urumutta ; Liu, Yue ; Wang, Ze ; Mao, Huifang |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 2, p. 219-230
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| Subject: | Emojis | Facial symmetry | Human expression resemblance | Emotional expression strength | Emotion | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09550-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548472