Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Sita Mishra, Gunjan Malhotra, Ravi Chatterjee, Yupal Shukla
| Year of publication: |
2023
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|---|---|
| Authors: | Mishra, Sita ; Malhotra, Gunjan ; Chatterjee, Ravi ; Shukla, Yupal |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 4, p. 749-766
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| Subject: | consumer empowerment | consumer retention | consumer satisfaction | cross-channel integration | Phygital experience | retailer’s unreliability | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1985594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304964