Consumer return policies in competitive markets : an operations perspective
Tingliang Huang, Hang Ren, Ying-Ju Chen
| Year of publication: |
2018
|
|---|---|
| Authors: | Huang, Tingliang ; Ren, Hang ; Chen, Ying-Ju |
| Published in: |
Naval research logistics : an international journal. - New York, NY : Wiley, ISSN 1520-6750, ZDB-ID 1465691-7. - Vol. 65.2018, 6/7, p. 462-476
|
| Subject: | competitive strategy | consumer returns | money-back guarantees | pricing strategy | product strategy | salvage value | Wettbewerbsstrategie | Competitive strategy | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beschwerdemanagement | Complaint management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nav.21823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012166218