Consumer roles in brand culture and value co-creation in virtual communities
| Year of publication: |
2013
|
|---|---|
| Authors: | Healy, Jason C. ; McDonagh, Pierre |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 9, p. 1528-1540
|