Consumer's doppelganger: A role model perspective on intentional consumer mimicry
| Year of publication: |
2013
|
|---|---|
| Authors: | Ruvio, Ayalla ; Gavish, Yossi ; Shoham, Aviv |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 1, p. 60-69
|