Consumer's response towards non-monetary and monetary sales promotion : a review and future research directions
Somesh Kumar Sinha, Priyana Verma
| Year of publication: |
2017
|
|---|---|
| Authors: | Sinha, Somesh Kumar ; Verma, Priyanka |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 2, p. 500-507
|
| Subject: | Sales Promotion | Monetary Promotion | Non-Monetary Promotion | Consumer Response | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201203