Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
V. Moovendhan, Satish Kumar and Kothari Mayank
| Year of publication: |
2019
|
|---|---|
| Authors: | Moovendhan, V. ; Kumar, Satish ; Mayank, Kothari |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 18.2019, 4, p. 405-419
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| Subject: | consumer risk reliving strategy | branded food scare | consumer perceived risk | Maggie noodles food outbreak in India | Indien | India | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Lebensmittelsicherheit | Food safety | Markenführung | Brand management | Markenimage | Brand image | Ernährungssicherung | Food security | Lebensmittelkonsum | Food consumption | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2019.100305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110537