Consumer satisfaction attribute mapping in hospitality industry through ZMET
Shuvam Chatterjee, Mrinalini Pandey
| Year of publication: |
2019
|
|---|---|
| Authors: | Chatterjee, Shuvam ; Pandey, Mrinalini |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 20.2019, 1, p. 87-105
|
| Subject: | consumer loyalty | hospitality industry | fragrance marketing | ZMET | relationship patterns | attribute mapping | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Krankenhaus | Hospital | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2019.101691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144497