Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang
| Year of publication: |
2021
|
|---|---|
| Authors: | Jiang, Zhenling ; Chan, Tat ; Che, Hai ; Wang, Youwei |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 2, p. 219-240
|
| Subject: | consumer search | retargeting | GHK estimator | online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Suchtheorie | Search theory | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504941