Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
Qingliang Wang and Khim Yong Goh
| Year of publication: |
2012
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|---|---|
| Authors: | Wang, Qingliang ; Goh, Khim Yong |
| Published in: |
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers. - Heidelberg [u.a.] : Springer, ISBN 3-642-29872-9. - 2012, p. 225-233
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| Subject: | Kundenanalyse | Customer analysis | Informationsökonomik | Economics of information | Produktdifferenzierung | Product differentiation | Marktsegmentierung | Market segmentation | Wirtschaftsgeographie | Economic geography | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548704