Consumer self-construal and cross-cultural marketing communications: theory and implications
Cheng Lu Wang
| Year of publication: |
2008
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|---|---|
| Authors: | Wang, Cheng Lu |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 1.2007/08, 4, p. 433-444
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| Subject: | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Marketing | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771477