Consumer shift behavior from conventional to Islamic banking : decision-making analysis through AHP
Muneer Ahmad, Muhammad Bilal Zafar and Abida Perveen
| Year of publication: |
2024
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|---|---|
| Authors: | Ahmad, Muneer ; Zafar, Muhammad Bilal ; Perveen, Abida |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 5, p. 1280-1302
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| Subject: | AHP | Bank selection criteria | Consumer shift | Decision-making | Islamic banking | Islamic consumer finance | Pakistan | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour | AHP-Verfahren | AHP approach | Entscheidung | Decision | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-02-2023-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014520898