Consumer skepticism of advertising claims : testing hypotheses from economics of information
Gary T. Ford ; Darlene B. Smith ; John L. Swasy
| Year of publication: |
1990
|
|---|---|
| Authors: | Ford, Gary T. |
| Other Persons: | Smith, Darlene Brannigan (contributor) ; Swasy, John L. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1990, 4, p. 433-441
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098519