Consumer skepticism towards Corporate-NGO partnerships : the impact of CSR motives, message frame and fit
Jasmin Schade, Yijing Wang and Anne-Marie van Prooijen
| Year of publication: |
2023
|
|---|---|
| Authors: | Schade, Jasmin ; Wang, Yijing ; Van Prooijen, Anne-Marie |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2023, 5, p. 39-55
|
| Subject: | Attitudes | Consumer trust | CSR communication | EWOM | Partnerships | Skepticism | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-04-2022-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553979