Consumer socialization, buying decisions, and consumer behaviour in children : introduction to the special issue
Gunnar Mau; Hanna Schramm-Klein; Lucia Reisch
| Year of publication: |
2014
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|---|---|
| Authors: | Mau, Gunnar ; Schramm-Klein, Hanna ; Reisch, Lucia A. |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 37.2014, 2, p. 155-160
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kinder | Children |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479081