Consumer-specific determinants of the size of retail choice sets: An empirical comparison of physical good and service providers
| Year of publication: |
1997
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|---|---|
| Authors: | Brand, Richard R. ; Cronin, J.Joseph |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 11.1997, 1, p. 19-38
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