Consumer substitution decisions : an integrative framework
Rebecca W. Hamilton; Debora V. Thompson; Zachary G. Arens; Simon J. Blanchard; Gerald Häubl ...
| Year of publication: |
2014
|
|---|---|
| Authors: | Hamilton, Rebecca W. ; Thompson, Debora V. ; Arens, Zachary G. ; Blanchard, Simon J. ; Häubl, Gerald |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 3, p. 305-317
|
| Subject: | Substitution | Consumer choice | Choice restriction | Commitment | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Präferenztheorie | Theory of preferences | Substitutionsgüter | Substitute goods | Konsumtheorie | Consumption theory | Substitutionselastizität | Elasticity of substitution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401324