Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant
Heiner Evanschitzky, Gopalkrishnan R. Iyer, Gopalakrishna Kishore Pillai, Peter Kenning and Reinhard Schütte
| Year of publication: |
May 2015
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|---|---|
| Authors: | Evanschitzky, Heiner ; Iyer, Gopalkrishnan R. ; Pillai, Gopalakrishna Kishore ; Kenning, Peter ; Schütte, Reinhard |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 3, p. 459-475
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| Subject: | Einzelhandel | Retail trade | Dienstleistungsinnovation | Service innovation | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441406