Consumer tribes
edited by Bernard Cova ...
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Other Persons: | Cova, Bernard (ed.) ; Kozinets, Robert V. (contributor) ; Shankar, Avi (contributor) |
| Publisher: |
Amsterdam : Butterworth-Heinemann |
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marketingmanagement | Marketing management | Verbraucherverhalten |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xvii, 339 S. Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP. - 10stellige ISBN nicht im Buch |
| ISBN: | 978-0-7506-8024-0 ; 0-7506-8024-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419045