Consumer trust and satisfaction in the formation of consumer loyalty intentions in transactional exchange : the case of a mass discount retailer
Steven A. Taylor, Leigh Anne Novak Donovan, and Chiharu Ishida
| Year of publication: |
2014
|
|---|---|
| Authors: | Taylor, Steven A. ; Donovan, Leigh Anne Novak ; Ishida, Chiharu |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 2, p. 125-154
|
| Subject: | consumer relationships | consumer trust | loyalty | satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392656