Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
| Year of publication: |
2004
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|---|---|
| Authors: | Gefen, David ; Straub, Detmar W. |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 32.2004, 6, p. 407-424
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