Consumer trust in chicken brands : a structural equation model
Rim Lassoued, Jill E. Hobbs, Eric T. Micheels and David Di Zhang
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Lassoued, Rim ; Hobbs, Jill E. ; Micheels, Eric T. ; Zhang, David Di |
| Published in: |
Canadian journal of agricultural economics : CJAE. - Hoboken, NJ : Wiley-Blackwell, ISSN 0008-3976, ZDB-ID 417256-5. - Vol. 63.2015, 4, p. 621-647
|
| Subject: | Markentreue | Brand loyalty | Vertrauen | Confidence | Geflügelfleisch | Poultry meat | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/cjag.12082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011454038