Consumer trust in E-Commerce : an analysis of means communicating trustworthiness from a buying transaction life cycle perspective
Carsten D. Schultz
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Schultz, Carsten D. |
| Publisher: |
Hamburg : Kovač |
| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Datensicherheit | Data security | Vertrauen | Confidence | Website | Verbraucher |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | IX, 156 S. graph. Darst. 21 cm, 234 gr. |
|---|---|
| Series: | Schriftenreihe Studien zum Konsumentenverhalten. - Hamburg : Kovač, ISSN 1613-9100, ZDB-ID 2162181-0. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Notes: | Erscheint: Juni 2007 |
| ISBN: | 3-8300-3014-2 ; 978-3-8300-3014-0 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003460713