Consumer trust in multiple channels : new evidence and directions for future research
Ray L. Benedicktus; Michael K. Brady; Peter R. Darke; Clay M. Voorhees
| Year of publication: |
2008
|
|---|---|
| Authors: | Benedicktus, Ray L. ; Brady, Michael K. ; Darke, Peter R. ; Voorhees, Clay M. |
| Published in: |
Brick & mortar shopping in the 21st century. - New York, NY [u.a.] : Erlbaum, ISBN 0-8058-6394-X. - 2008, p. 107-127
|
| Subject: | Handelsmarketing | Retail marketing | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003618185