Consumer trust in user-generated brand recommendations on Facebook
Simos Chari, George Christodoulides, Caterina Presi, Jil Wenhold, John P. Casaletto
| Year of publication: |
December 2016
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|---|---|
| Authors: | Chari, Simos ; Christodoulides, George ; Presi, Caterina ; Wenholf, Jil ; Casaletto, John P. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1071-1081
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| Subject: | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627275