Consumer trying : scale development and validation
Anil Mathur
| Year of publication: |
2011
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|---|---|
| Authors: | Mathur, Anil |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 1, p. 45-54
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zeitverwendung | Time use | Messung | Measurement | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233559