Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie (Catherine) Zhang, Scott J. Savage, Yongmin Chen
| Year of publication: |
December 2015
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| Authors: | Zhang, Jie ; Savage, Scott J. ; Chen, Yongmin |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 33.2015, p. 43-55
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| Subject: | Consumer uncertainty | Coupons | Price discrimination | Price promotion | Preisdifferenzierung | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program | Risiko | Risk | Shanghai | Gastronomie | Restaurant industry | Verkaufsförderung | Sales promotion | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.infoecopol.2015.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575027