Consumer usage of online travel reviews : expanding the unified theory of acceptance and use of technology 2 model
Year of publication: |
2020
|
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Authors: | Assaker, Guy ; Hallak, Rob ; El Haddad, Rania |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 2, p. 149-165
|
Subject: | Homophily | online travel reviews | PLS-SEM | Trustworthiness | UTAUT2 | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
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