Consumer valuation of European certification labels on extra virgin olive oil : assessing the impact of multiple labels and consumer heterogeneity
Year of publication: |
2023
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Authors: | Papoutsi, Georgia S. |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 8/9, p. 291-307
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Subject: | choice experiment | Multiple labeling | organic certification | Protected designation of origin (PDO) certification | willingness-to-pay-space | Warenkennzeichnung | Product labelling | Herkunftsbezeichnung | Designation of origin | Umweltzeichen | Eco-label | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Olivenöl | Olive oil | Standardisierung | Standardization | Produktqualität | Product quality | Bio-Lebensmittel | Organic food |
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