Consumer value co-creation in online business : the case of global travel services
Rasa Smaliukiene, Lai Chi-Shiun, Indre Sizovaite
| Year of publication: |
March 2015
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|---|---|
| Authors: | Smaliukiene, Rasa ; Lai, Chi-Shiun ; Sizovaite, Indre |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 2, p. 325-339
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| Subject: | value co-creation | service-dominant logic | travel services | online business | customer-to-customer interaction | case study | netnography | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Dienstleistungsmarketing | Services marketing | Social Web | Social web | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2014.985251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515954