Consumer value structures reflected in clothing advertisements
Sunyoung Ko; Pamela Norum; Jana M. Hawley
| Year of publication: |
2010
|
|---|---|
| Authors: | Ko, Sunyoung ; Norum, Pamela S. ; Hawley, Jana M. |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 3, p. 451-468
|
| Subject: | Bekleidung | Clothing | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Bekleidungsindustrie | Clothing industry | Werbeplanung | Advertising planning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654367